Basker has over 30 years of work experience across multiple functions including finance, consulting, Business P&L, Alliances, M&A, Marketing, Analytics, Digital Transformation and Customer Experience.  His experience was gained in global institutions such as Standard Chartered Bank, Mashreq Bank, Damac Properties, Zafin Labs, MasterCard Worldwide, Schlumberger and Ernst&Young. During his career, he has lived and worked across Australia, Thailand, Hong Kong, Dubai, Singapore and now Vietnam. As a key member of the C-suite (CMO/CEO/CCO), he is credited with delivering significant brand growth and business profits.