With over 20 years of extensive experience in media and advertising industry, David now looks after clients locally and regionally where he provides them with professionals and experts advise, innovate market research, converting data into insights and unveil opportunities that drive business impact for clients.
Prior to Nielsen, David has had 15-year of experience working in media & advertising research business in Sydney, Australia.  After he joined Nielsen, David has risen to national prominence by delivering outstanding performance.  He has driven innovation to the business by adopting new technologies and initiatives and raising the bar for national rating system.
Over the years, he had been invited as a guest speaker to Thailand top University such as Mahidon, Ramkamhang, Assumption,Bangkok University, together with industry association such as MAAT (Media Advertising Association Thailand), Thailand Cable TV Association and CASBAA etc.,