In a rapidly evolving global landscape, the need for adaptive leadership is more critical than ever. This exploration delves into why flexibility and agility are paramount for leaders navigating uncharted waters. It outlines strategies to help leaders stay ahead in fast-changing industries and discusses the role of innovation in leadership development programs. By fostering an environment where innovation is integral to leadership, this narrative aims to equip leaders with the insights and strategies necessary to reshape their approach in a world that demands adaptability and forward-thinking.
Creating an environment that encourages creative thinking involves strategic steps that visionary leaders can implement to inspire a culture of continuous improvement. This discussion outlines how to cultivate a hotbed for innovation, starting with fostering a workplace that prioritizes open communication and risk-taking. It explores how leaders can serve as catalysts for change by embodying and promoting innovative mindsets. Additionally, the narrative includes case studies of organizations that have successfully integrated these practices, demonstrating tangible benefits and transformative outcomes in fostering a robust culture of innovation.
Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.
Explore the cutting-edge of digital marketing through the lens of data-driven trends and insights. This exploration uncovers fascinating patterns with real-time analytics and AI-driven creative analytics, illuminating how businesses can convert data into actionable narratives. With a focus on powerful data analysis capabilities, this discussion aims to equip marketers with the tools and insights needed to stay ahead in a rapidly evolving digital landscape, ensuring they harness the full potential of their marketing strategies.
Vietnamese enterprises are leading the way in digital transformation, with AI adoption in marketing entering a promising exploratory phase. As AI continues to evolve, it offers marketers opportunities to stay agile and redefine marketing models. MMA and Decision Lab are presenting new data that delves into the current state of AI in marketing in Vietnam and guides businesses on how to implement AI within their organisations. It also addresses the challenges companies are facing along the way and how to manage them effectively.
Join us for an engaging panel discussion as we unravel the transformative impact of AI on marketing's four key pillars. Our panel includes contributing authors and decision-makers from brands, agencies, and the tech sector, who will delve into innovative AI strategies and real-world applications. Discover how AI is revolutionizing marketing, serving not just as a tool but as a critical driver of innovation and growth. Learn how this comprehensive guide empowers marketers to effectively harness AI's potential, promoting widespread adoption and delivering incremental value across the industry.
With so many “shiny new things" vying for attention, discerning the truly groundbreaking technologies and strategies leading brand evolution is essential. Join this session designed for agency and marketing professionals to uncover fresh perspectives, ignite creativity and be part of a dialogue that is defining the future of our industry.
This session will focus on the integration of online and offline channels to create cohesive and engaging customer journeys. It will cover strategies for aligning digital and physical touchpoints, leveraging data to personalize interactions, and ensuring a consistent brand experience across all platforms. Case studies of successful O2O implementations will be shared, highlighting the impact on customer satisfaction and loyalty. The discussion will also emphasize how these integrated approaches can drive significant return on investment (ROI) by increasing customer retention and lifetime value.
In today's data-driven world, brands face overwhelming complexity from numerous information sources. To excel, they must simplify this complexity using advanced analytics, integrated data systems, and intuitive visualization tools. This approach enhances efficiency and empowers swift, informed decisions, providing a critical competitive advantage.
Consumer expectations of a seamless hybrid experience are at an all-time high, while businesses are rethinking their omnichannel strategy. In this world of Digital x Physical convergence, discover how you can drive online & offline sales.
'Explore strategies for identifying and removing obstacles that hinder peak performance. The discussion will address cultivating a growth mindset, crucial for pushing boundaries and achieving higher success levels. Emphasis will also be placed on the importance of implementing effective feedback mechanisms, essential for creating an environment conducive to continuous improvement. Let's get ready for actionable insights that empower individuals and organizations to unlock their fullest potential and maintain high performance.
Explore the essentials of strategic evolution in today's dynamic business landscape. This discussion provides guidance on navigating and adapting to changing market demands, offering a clear direction for businesses aiming to stay competitive. Additionally, it will suggest actionable steps to steer organizations towards sustainable growth and innovation. The focus is on equipping leaders with the strategies and insights needed to evolve their business practices effectively, ensuring they can thrive in an ever-changing environment.
'Social commerce along with marketplaces drives modern retail. Additionally, live-selling through SaaS ecommerce enablers propels the industry forward. Key opinion leaders (KOLs) and key opinion consumers (KOCs), livestreamers, play a vital role in influencing consumer behavior. Effective content creation for product guidance and online store optimization is also crucial. Moreover, logistics optimization enhances efficiency by reducing costs and delivery times, managing sorting centers, and implementing return policies. Low funnel-media optimization by performance agencies drives conversions, ensuring media effectiveness and brand safety across platforms like YouTube, Facebook, and TikTok, preparing businesses for a cookieless future.
In today's digital landscape, data is the fuel that powers successful marketing strategies. This session explores how leveraging data-driven approaches can transform your marketing efforts, from understanding consumer behavior to optimizing campaigns for maximum impact. Discover how leading brands harness data analytics to create personalized experiences, predict trends, and drive ROI. Our panel of experts will share real-world case studies, best practices, and actionable insights to help you ignite your marketing success with the power of data. Whether you're a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to turn data into your most valuable marketing asset.
Discover the transformative power of innovation with Design Thinking. Learn how to leverage journey design to revolutionize your business approach, uncover new opportunities, and optimize processes. Furthermore, gain valuable insights from real-world examples who successfully adopt Design Thinking to overcome challenges and drive growth. Additionally, dive deep into the compelling case of the KPMG Clubhouse project, where a straightforward initiative was transformed into a multi-million dollar venture through the strategic application of Design Thinking principles.
In this panel discussion, we will explore the intersection of love and loyalty in relation to retail media success. Our conversation will hinge on how emotional investment drives lasting loyalty, with a focus on how retail media networks extend strong consumer relationships and leverage customer loyalty data to translate into tangible business outcomes. The discussion will also cover how strategic storytelling across various platforms not only engages consumers but also drives conversion and retention. Join us to redefine the blueprint for loyalty in the modern retail world – creating brand believers and advocates who contribute to a cycle of sustainable business growth.
Generative AI is a once-in-a-generation force that will fundamentally change the way businesses connect with their customers. However, most businesses implementing generative AI today are focused on using it to improve productivity through automation. This foundation is critical, but how companies build on it will make the difference. CMOs play a crucial role in helping businesses realize the full potential of generative AI to drive growth. This session explores the barriers preventing businesses from using generative AI to embrace productivity opportunities now and how to use those gains to create meaningful connections with customers that fuel growth.
As brand and commerce initiatives gain almost equal importance in today's competitive market, our panel discussion aims to shed light on the long-term economic value of brand marketing. Join us to gain valuable insights on:
- The influence of brand initiatives on sales, customer acquisition, and retention
- Effectively forecasting ROI of brand initiatives to secure investments
- Striking a balance between investments and initiatives in brand-commerce.
AI is revolutionizing innovation and the creation and optimization of copy and creatives, significantly reducing media spend through efficient creative optimization. In business messaging, AI-powered chatbots and platforms like ChatGPT enhance customer service in retail and ecommerce, providing prompt and personalized responses. AI applications also transform online store and website displays, improving user experience and engagement. For brand.com commerce content, AI ensures that product information is dynamically updated and tailored to individual preferences, driving higher conversion rates and customer satisfaction. Overall, AI's integration into these areas streamlines operations, boosts customer interactions, and enhances the overall effectiveness of marketing strategies.
Que My, Vo Pham (Jaymie)
Strategic Alliances & Membership Manager
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 902 939 108
E: [email protected]
