Sudarshan (aka Sud) is Managing Director with EssenceMediacom - part of GroupM, the media investment arm of WPP responsible for more than $50B in annual media investments globally. He is a media, advertising, and marketing executive with over 22 years of experience in media strategy, digital advertising, data driven marketing, content and revenue management. His extensive experience includes leading teams which managed media and digital strategy for numerous brands from the house of P&G, Coca Cola, Vinamilk, Sabeco, Unilever, Nestle, Perfetti, Pernod Ricard, ICICI Bank, Reliance and GSK across ASEAN and India markets.
Passionate about advertising, digital transformation, consulting, teaching, and mentoring in the areas of advertising and media marketing, Sud has lived and worked in 6 Countries across Asia (Bangalore, Mumbai, New Delhi, Singapore, Bangkok, Jakarta, Kuala Lumpur) with Ho Chi Minh City as his current home. Believer of the mantra "Do Well by Doing Good".