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SMARTIES Business Impact Index
Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
SMARTIES Case Studies & Research
With over 1,200 marketing campaign case studies to review, this is the #1 resource for marketers looking to be inspired with what’s possible in becoming a modern marketer.
MMA’s proprietary research showcases at what point cognition takes place in a mobile and desktop environment. The insights provide tips on what brands and agencies need to consider as part of a first second creative strategy to capture and earn their consumer’s attention.
The MMA Trend Reports identify shared characteristics of the most effective campaigns and unearths key marketing trends for brands to watch, learn and implement to become modern marketers.
Creative Effectiveness Best Practices
The MMA has compiled and aggregated creative effectiveness best practices from the leading social platforms including Facebook, Twitter, Pinterest, Snap, and more.