Pepper Feraren is a multi-awarded strategist with over 20 years of strategic planning and leadership experience, 18 years spent in award-winning agencies BBH Singapore and BBDO-Guerrero Manila, and 5 years in internet start-up. His expertise spans across business, brand, communications and channel planning.

Some of his celebrated campaigns include his work for Pantene (P&G) and for the Department of Tourism winning local and international awards for creativity and marketing effectiveness. The tourism campaign was recognized by WARC as one of world’s best marketing campaigns. His planning leadership was also instrumental in winning accolades for industry recognition such as Agency of the Year, Creative Agency of the Year and Best Agency in Market performance both locally and regionally during his tenure.

Pepper has been incorporating more skill sets and capabilities into the strategic planning department of Publicis Groupe Vietnam to keep up with rapid changes that the industry and consumers are simultaneously undergoing.