Hoang Minh Xuan | MMA Global

Hoang Minh Xuan

Hoang Minh Xuan
Senior Marketing Manager
Chợ Tốt

Xuan Hoang is the Senior Marketing Manager at Chợ Tốt (Carousell Group), with over a decade of experience in agency and client roles, specializing in brand and growth marketing, creativity, and communications. Previously at T&A Ogilvy, she managed portfolios for renowned brands from Unilever, Nestlé, and Vinamilk, where she cultivated a passion for social impact marketing aimed at combining business success with positive societal and environmental impacts.
At Chợ Tốt, Xuan Hoang spearheaded successful marketing campaigns, identified new market opportunities, and fueled explosive growth across verticals like  "Chợ Tốt Xe" for vehicles, "Nhà Tốt" for real estate, "Việc Làm Tốt" for blue-collar jobs, and "Reverse Commerce" for buying and selling used goods. Her marketing leadership fostered an award-winning in-house team, earning accolades like the Bronze MMA Smarties Awards in APAC (2021 & 2023), Gold MMA Smarties Awards in APAC (2022) and Gold MMA Smarties Awards in Vietnam (2022 & 2023).
In 2023, Xuan Hoang was chosen by Cannes Lions as the first Vietnamese among the top 10 global marketing leaders for the prestigious Jodi Harris Scholarship, granting her participation in their exclusive program at the 70th Cannes Lions International Festival of Creativity in France.
Dedicated to nurturing the next generation, Xuan imparts her expertise as a speaker, trainer, and jury member at various forums and competitions, enhancing the professional growth of young marketers.