Submitted by Matt Brocklehurst on Fri, 10/18/2013 - 09:51
With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
Submitted by Matt Brocklehurst on Fri, 10/18/2013 - 09:41
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds