Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design
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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental
With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
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Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
- Mobile campaign: 3 weeks, 2 languages, 6 countries
- Over 15 million impressions on Google Display Network, 100,000 pageviews
- 10% interaction rate, average dwell time of 70 seconds
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Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost
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Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins
GOALS
• Replicate desktop site as closely as possible
• Facilitate multi-platform access
APPROACH
• Created mobile site using a transcoding solution
• Used Google Mobile Ads and app to drive site traffic
RESULTS
• Mobile site now attracts 22% of total visits
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Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead
GOALS
• Penetrate the mobile market to ensure customer reach and relevance
• Minimize cost per lead
• Maximize number of leads
APPROACH
• Target mobile users via Google’s search and display advertising
• Website optimized for mobile browsing with added click-to-call and store locator functionality
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Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices
GOALS
• Facilitate site conversions on all devices
• Improve user experience and customer journey
APPROACH
• Built website using responsive web design (RWD)
• Increased investment in mobile search marketing
RESULTS
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Google: After Baines & Ernst moved from a separate mobile site to a responsive web design, mobile conversions leapt 51%
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Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns
GOALS
• Increase efficiency in campaign management
• Tailor ads according to usage trends and device
• Capture users to drive online and offline sales
APPROACH
• Upgraded all AdWords advertising to enhanced campaigns
• Adjusted bids by device, location and time of day
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Google: MAG Interactive builds and scales a thriving app business
GOALS
• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
SOLUTION
• Build Ruzzle for both Android and iOS
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