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Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design

Alpharooms Responsive Web Design

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Alpharooms Responsive Web Design
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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
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    Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

    Fujitsu Mobile Campaign
    In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
    • Mobile campaign: 3 weeks, 2 languages, 6 countries
    • Over 15 million impressions on Google Display Network, 100,000 pageviews
    • 10% interaction rate, average dwell time of 70 seconds
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    Fujitsu Mobile Campaign
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    Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

    L’Oréal Campaign

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    L’Oréal Campaign
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    Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

    Atlantis Mobile Site

    GOALS
    • Replicate desktop site as closely as possible
    • Facilitate multi-platform access
    APPROACH
    • Created mobile site using a transcoding solution
    • Used Google Mobile Ads and app to drive site traffic
    RESULTS
    • Mobile site now attracts 22% of total visits
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    Atlantis Mobile Site
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    Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead

    SAIB Mobile Site

    GOALS
    • Penetrate the mobile market to ensure customer reach and relevance
    • Minimize cost per lead
    • Maximize number of leads
    APPROACH
    • Target mobile users via Google’s search and display advertising
    • Website optimized for mobile browsing with added click-to-call and store locator functionality
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    SAIB Mobile Site
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    Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices

    Plusnet Responsive Site

    GOALS
    • Facilitate site conversions on all devices
    • Improve user experience and customer journey
    APPROACH
    • Built website using responsive web design (RWD)
    • Increased investment in mobile search marketing
    RESULTS
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    Plusnet Responsive Site
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    Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

    Schuurman Schoenen

    GOALS
    • Increase efficiency in campaign management
    • Tailor ads according to usage trends and device
    • Capture users to drive online and offline sales
    APPROACH
    • Upgraded all AdWords advertising to enhanced campaigns
    • Adjusted bids by device, location and time of day
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    Schuurman Schoenen
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    Google: MAG Interactive builds and scales a thriving app business

    MAG App

    GOALS
    • Build an engaging and competitive multiplayer game
    • Grow a significant user base across multiple countries
    • Monetise game to enable users to play for free
    • Drive sales of paid version among engaged fans
    SOLUTION
    • Build Ruzzle for both Android and iOS
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    MAG App
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