media | Mobile Marketing Association

Global Mobile Customer Engagement for the Media & Entertainment Industry

Member Submitted Content
Submitter's Company: 
Tata Communications

The media and entertainment industry is moving beyond the traditional television broadcast model to address a new multi-screen reality of Smartphones, Tablet devices, PCs and Laptops. Consumers want to enjoy movies, videos, sporting events, and live programming on a variety of devices, on the go, anytime, anywhere.

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Case Study Type(s): 
Quaero's Paywalls SlideShare

5 Paywall Questions You've Been Scared to Ask: Answered

Paywalls are a relatively new addition to the world of online media. Don't know what a paywall is, or need more clarification? No worries, we have you covered.

View Quaero's new SlideShare: 5 Paywall Questions You've Been Scared to Ask

AdVantage™ drives improved audience segmentation and increased digital ad revenue

Member Submitted Content
Submitter's Company: 
Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

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Quaero's AdVantage™ case study
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The Present Reality and Future Potential of Mobile Programmatic

Launched in 2010 real time bidding (RTB) essentially the automation of buying and optimising digital media campaigns in real-time, through an auction between the buyer and seller. RTB has totally revolutionised the way in which we buy media. Previously planner buyers would decide what ad inventory to buy and go direct to the media owner. Now, with RTB, we are able to be much more flexible with the inventory we buy and are seeing more efficient outcomes. The question is, will the industry fully embrace this buying model and what does it mean for the future of media buying?

Mobile Convergence & Digital Dominance: How One Advertising Medium is Aiding the Rest

Authored by Alex Romanov, President and CEO of iSIGN Media, this report further explores through research and facts, campaign examples and expert commentary how to use different media to better interact with customers, including: 


Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

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SOURCE: Vuclip

Vuclip

November 26, 2012 09:00 ET

Survey Reveals 57% of U.S. Consumers Intend to Purchase a Tablet by December 25

Vuclip Survey of More Than 20,000 People Also Reveals Two Horse Race Between Apple and Samsung for Preferred Tablet Brand

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Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

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November 14, 2012 18:00 ET

Vuclip Secures $13M in Series D Funding From SingTel Innov8, Jafco Ventures and NEA

World's Largest Independent Mobile Video and Media Company Reaches 45 Million Monthly Active Users

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