Automotive

Near: Intelligently targeted Mobile Ads powered by Near help Audi reinforce benefits of its quattro technology to consumers and make it applicable for Singapore

Submitted by Sowmya Acharr on Thu, 03/19/2015 - 07:30

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Member Submitted:

1

Submitter's Company:

AdNear

CHALLENGE:

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PDF(s):

audi_quattro.pdf

Case Study Type(s):

Automotive

Committees:

Mobile Marketing Association

Content Tags (Deprecated):

mobile

data driven marketing

user engagement

Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

Submitted by Matt Brocklehurst on Tue, 03/11/2014 - 13:23

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Google Play Store and Mobile-Optimised Site

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

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PDF(s):

Case Study- Autoglass 2014 (UK).pdf

Case Study Type(s):

Automotive

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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51

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GOALS

• To overcome the mobile ad industry’s reporting discrepancies problem

• To record video views and facilitate brand engagement

APPROACH

• Designed tap-to-expand rich media creative

• Used DoubleClick Studio to build ad creative and implement tracking code

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PDF(s):

Case Study- Renault 2012 (UK).pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

Third Party Ad Serving

Google: More than 18% of all its unique users interact with Audi’s rich media ad

Submitted by Matt Brocklehurst on Tue, 08/27/2013 - 11:58

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Member Submitted:

0

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

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PDF(s):

Case Study- Audi 2013 (DK-EN).pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

barcoo: A smartBoost campaign for a smart mobile product guide

JD

Submitted by Joseph Vito DeLuca on Mon, 08/26/2013 - 06:19

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barcoo is a mobile product guide for EAN and QR codes that helps users compare prices, read reviews and find out more information on any product to

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PDF(s):

2013-Case study barcoo_smartBoost.pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

User acquisition

App Store ranking

Millennial Media - Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships

Submitted by Alicia Robins on Fri, 01/11/2013 - 06:37

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GOAL
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow UK consumers to easily find local dealerships.

SUMMARY

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PDF(s):

MM-CampaignSummary-Jeep-0312-A4.pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

Millennial Media

Burd Ford "Cash Quest" NFC Scavenger Hunt

ML

Submitted by Matt Lesher on Thu, 11/08/2012 - 12:05

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Burd Ford, an Indianapolis based automotive dealership, was looking to develop an interactive way to engage with their customers, and build brand loyalty. A two-week scavenger hunt was planned; however, Burd was unsure how to track participation and how to implement the loyalty platform… this is where Tetherball came into play.

THE CHALLENGE

• Effectively track participation at each event throughout the
scavenger hunt.

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PDF(s):

Burd_Ford_Case_Study.pdf

Case Study Type(s):

Automotive

InMobi Case Study – Yamaha FZ-16

MS

Submitted by Marseille Steele on Mon, 11/05/2012 - 17:30

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The Challenge:

The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men.

The Solution:

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PDF(s):

InMobi_Yamaha.pdf

Case Study Type(s):

Automotive

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InMobi Case Study - General Motors Utilizes Rich Media

MS

Submitted by Marseille Steele on Fri, 11/02/2012 - 13:48

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The Challenge:

Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice.  Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

The Solution:

Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign.

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PDF(s):

InMobi_GM.pdf

Case Study Type(s):

Automotive

Content Tags (Deprecated):

InMobi Case Study - Audi Q3: Mobile Engagement

MS

Submitted by Marseille Steele on Fri, 08/31/2012 - 12:27

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Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3

Challenge

Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.

The Solution

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PDF(s):

InMobi_Audi.pdf

Case Study Type(s):

Automotive

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