Automotive | MMA Global

Automotive

Google Play Store and Mobile-Optimised Site

Google Play Store and Mobile-Optimised Site


By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

Renault Campaign
Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
Audi A3 Sportback Pages
Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
barcoo Case Study

barcoo is a mobile product guide for EAN and QRcodes that helps users compare prices, read reviews and find out more information on any product to

GOAL
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow UK consumers to easily find local dealerships.
 
SUMMARY

Burd Ford, an Indianapolis based automotive dealership, was looking to develop an interactive way to engage with their customers, and build brand loyalty. A two-week scavenger hunt was planned; however, Burd was unsure how to track participation and how to implement the loyalty platform… this is where Tetherball came into play.

 

THE CHALLENGE

• Effectively track participation at each event throughout the
scavenger hunt.

The Challenge:
The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men. 
 
The Solution:
The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
 
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 
 

Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3

Challenge

Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.

The Solution