Near: Intelligently targeted Mobile Ads powered by Near help Audi reinforce benefits of its quattro technology to consumers and make it applicable for Singapore
CHALLENGE:
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Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic
By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.
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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign
GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
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Google: More than 18% of all its unique users interact with Audi’s rich media ad
GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
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barcoo: A smartBoost campaign for a smart mobile product guide
JD
Submitted by Joseph Vito DeLuca on Mon, 08/26/2013 - 06:19 barcoo is a mobile product guide for EAN and QRcodes that helps users compare prices, read reviews and find out more information on any product to
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Millennial Media - Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships
GOAL
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow UK consumers to easily find local dealerships.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow UK consumers to easily find local dealerships.
SUMMARY
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Burd Ford "Cash Quest" NFC Scavenger Hunt
ML
Submitted by Matt Lesher on Thu, 11/08/2012 - 12:05 Burd Ford, an Indianapolis based automotive dealership, was looking to develop an interactive way to engage with their customers, and build brand loyalty. A two-week scavenger hunt was planned; however, Burd was unsure how to track participation and how to implement the loyalty platform… this is where Tetherball came into play.
THE CHALLENGE
• Effectively track participation at each event throughout the
scavenger hunt.
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InMobi Case Study – Yamaha FZ-16
MS
Submitted by Marseille Steele on Mon, 11/05/2012 - 17:30 The Challenge:
The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men.
The Solution:
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InMobi Case Study - General Motors Utilizes Rich Media
MS
Submitted by Marseille Steele on Fri, 11/02/2012 - 13:48 The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice.
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign.
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InMobi Case Study - Audi Q3: Mobile Engagement
MS
Submitted by Marseille Steele on Fri, 08/31/2012 - 12:27 Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3
Challenge
Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.
The Solution
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