Brand: Route 66 Harley-Davidson

Agency: 7 Media Group

Campaign/program name: 12 Days of Christmas

Duration: December 12 – 24, 2011

Objective: Route 66 Harley-Davidson wanted to maintain its visibility with current customers and add new customers and revenue through a holiday promotion.

Strategy: The goal for 7 Media Group’s services for Route 66 Harley-Davidson was to promote products and increase sales to existing and new members of their mobile club.

Brief

Prohire, a vehicle rental software solutions provider, sought to increase the throughput of their team at a cost effective rate. They also needed to improve their software methodology and required Realmdigital to assist their existing UK team. Prohire requested the development of handheld applications for mobiles that will be used to inspect cars.

Solution

Prohire Mobile is a Windows Mobile application written using the .Net Compact Framework, targeting Windows Mobile 5.0 and greater. This mobile application had four core modules:

Damage Capture

Goal
Volkswagen (VW) AG is a leading producer of vehicles in Europe with production sites worldwide. Recognizing the potential of advertising on mobile, VW partnered with their agency Beyond Interactive and AdMob to drive increased brand awareness of the new Volkswagen Golf.

The objectives of VW’s campaign were to engage with a high value, tech savvy German audience in order to drive traffic to their mobile site where users can download a video, screensaver or other information about the new Golf.

Solution

Goal
Land Rover worked with the agency Mediaedge: CIA and AdMob to develop an engaging campaign and rich mobile website promoting car models including the Range Rover Sport, Land Rover LR2, and Land Rover LR3. Land Rover’s primary goal for the campaign was to build purchase consideration by increasing excitement about Land Rover products. The
secondary goal of the campaign was a direct response goal – to generate dealer lookups and click-to-call a dealer to schedule a test drive in order to drive traffic to retailers.

Goal:
AutoWeek is a traditional media publisher that recognized the necessity of engaging their users in mobile and reaching new users through this next gen media platform. AutoWeek has both magazine and online versions of their auto-enthusiast content and partnered with AdMob to both monetize and promote their new iPhone app in Fall 2009. AutoWeek had two main goals in partnering with AdMob:

WHAT THE CLIENT HAS TO SAY:

“AdMob continues to deliver the results Land Rover has come to expect in mobile advertising.”
           - Alex Acey, National Communications Manager, Land Rover North America

“Land Rover has run multiple campaigns with AdMob and we’ve consistently been impressed with AdMob’s performance, innovation,and how easy it is to work with them.”
           - Joao Machado, Group Director, Mediaedge: CIA

GOAL

Objective
Peugeot required a mobile site to promote the launch of the new 3008 model in 2009. The objective of the mobile site and supporting activity was to increase awareness of the new 3008 and to facilitate the acquisition of new customers.

Solution
TigerSpike worked with Peugeot and their agency to scope, design and develop the mobile site platform for the 3008.

Background and Strategy:
For the launch of C4 Picasso, Citroën would like a different mobile web presence in its media plan. Mobext built the campaign based on two insights: different experience for iPhone and Smartphone users and permission of other handset users to interact with the campaign in the same placement.

Mobile advertising campaign for the new Honda Insight on ORASCOM’s WIND PLUS Mobile Advertising Portal – powered by VELTI!

Objectives:
D’Arcy advertising agency wished to implement an innovative mobile marketing campaign for its client, the new hybrid Honda Insight, which would promote the new brand’s awareness and support its launch.

Useful Networks - White Paper

With Participants:
Major US Carrier,
Major Ad Network,
Major Fast Food Restaurant (Brand #1)
And a Major Automotive Company (Brand#2)

Authored By: Useful Networks
3/13/2009

Executive Summary – AdWhere™ LBA Trial White Paper