AutoWeek is a traditional media publisher that recognized the necessity of engaging their users in mobile and reaching new users through this next gen media platform. AutoWeek has both magazine and online versions of their auto-enthusiast content and partnered with AdMob to both monetize and promote their new iPhone app in Fall 2009. AutoWeek had two main goals in partnering with AdMob:
AutoWeek became an AdMob publisher by implementing AdMob’s iPhone SDK in order to be able to serve ads and monetize users. In addition to promoting their app to their existing user base on their online site, AutoWeek took advantage of AdMob’s Action: App Store ads that, when clicked, connect the user directly to the AutoWeek page in the app store. AutoWeek ran ads across the 3,000+ apps in AdMob’s iPhone network in a burst campaign aimed at driving the maximum downloads possible in a short period of time to boost the app’s ranking. In order to keep their users engaged and checking in regularly, AW updates their app’s content several times per day.
Please download the PDF version here: