November 5, 2012
The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men.
InMobi created banner ads to build interest among likely buyers, as well as enhance brand awareness. Users who clicked through the banner ads came to a video-landing page where they could see the full-length TV commercial. Wallpapers, featuring different views of the bike, were also available for download.
For Yamaha, InMobi took the company’s word-of-mouth outreach efforts to a new level. Not only did nearly 10% of the users who clicked through the banner ads download the TV commercial, but almost 7% went on to locate a store.