data driven marketing | MMA
Neutronian webinar with industry expert perspective on the importance of a standardized data quality framework.

Data Quality Scoring: Identity and Transparency in MarTech

What role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have launched? How can such a framework be used to increase transparency and reduce compliance risk in MarTech?

Data quality scoring that identifies the best in class datasets

The Neutronian Quality Index - A Data Quality Framework and Scoring Methodology

Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.

Neutronian aims to bring clarity and trust to marketing data

Affinity Answers becomes the latest data provider with Neutronian Certification.

Kim Davis on December 15, 2020 at 8:00 am

Last week, Affinity Answers, the social engagement data provider, joined the ranks of Neutronian certified vendors, alongside Eyeota, Øptimus Analytics, ShareThis and TVision.

compliance safety, brand safety, mobile advertising, privacy

Compliance Safety is the New Brand Safety

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

The Changing Face of the Indian Mobile User

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this digital transformation.

The face of the Indian mobile user is changing and how! A distinctive feature of the change is that it is not just restricted to metro cities. Bharat - comprising of Tier II and III cities and rural India, is bringing an ever-increasing number of first-time internet user online. In addition, it’s not just the teens or young adults that are tech-savvy today. Digital adoption is growing across all demographics. India, like most countries, is also moving away from traditional means of content consumption to more convenient, one-to-one interactions enabled by mobile. Be it gaming, video-viewing or shopping, mobile is now the primary screen for users.


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Beintoo spins off US operations under new business intelligence company: Cuebiq; Antonio Tomarchio appointed to CEO, Cuebiq

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Cuebiq
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Cuebiq Enters Business Intelligence Marketplace and Launches New Interactive Attribution Dashboard, VisitQ
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Digital Data Dictionary

Hadoop, RDBMS, SaaS?

Let's face it- data lingo is confusing. That's why we created this handy digital data dictionary to help you, and us, keep track of it all. Master your mobile marketing campaigns by staying up to date on the latest digital terminology.

Quaero's Digital Data Dictionary

Affluent travel the most to attend sports events in Australia, with a preference for Australian Open: AdNear Intelligence

Affluent in Australia are seen travelling within the country to attend the Australian Open & F1 Grand Prix, according to the study released today by location intelligence company AdNear. The study analysed 4 events in Australia that were held last year: The Australian Open, T20 cricket match, Eminem Live Concert & the F1 Grand Prix. All the event venues show an increase in footfall compared to the regular days, but it is very interesting to see the analysis of the incremental count.

Australian Open saw 5x increase in footfall during the event, the highest amongst all other events, followed by the Eminem Concert which saw 4.5x footfall during the event. While the foot traffic increase in Australian Open came from males, the increase in the Eminem concert came from females that saw a 7x jump.

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Near: Intelligently targeted Mobile Ads powered by Near help Audi reinforce benefits of its quattro technology to consumers and make it applicable for Singapore

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Submitter's Company: 
AdNear

 

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