May 19, 2021
Submitted by Neutronian
Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.
Neutronian has developed the Neutronian Quality Index (NQITM), a scoring methodology that addresses these challenges by providing a standardized framework for evaluating data quality.
Download the NQI scoring framework and methodology white paper to learn more!