The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key highlights from the hero MMR Report. The report encapsulates key takeaways from the report emphasizing the significant influence of AI on the four main pillars of marketing - i.e., Product, Price, Promotions, and Place.

As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. The Generative AI Governance Framework for Marketing provides organizations with a comprehensive roadmap for harnessing the power of generative AI while safeguarding consumer interests and ensuring legal compliance.