Mobile Games | Mobile Marketing Association

After issuing a Guidance Report on the state of mobile games, this program is now on hiatus.

Find Out What Marketers Should Know – But Don’t – About Advertising in Mobile Games

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Preview of the report here.
Download the full document here.