Privacy | Mobile Marketing Association

Privacy in the digital world is increasingly important, and even more so in mobile because of the unique 1:1 relationship between consumers and their mobile devices. The MMA supports the Digital Advertising Alliance (DAA) initiatives as well as the new efforts emanating from the Trustworthy Accountability Group (TAG). We are also trying to stay on top of, and keep our members tuned into, all the developments around the General Data Protection Regulation (GDPR) due to come to life 25 May 2018, as well as the evolving ePrivacy directive in the EU.

Current Projects

We are focusing all our attention in early 2018 on the implementation and impact of the General Data Protection Regulation (GDPR) taking effect 25 May 2018. While an EU centric set of rules, any company that collects data from EU consumers will be impacted by this legislation. The MMA is holding regular meetings, with subject matter experts on various aspects of the GDPR and all members are encouraged to attend, listen to the recordings and download any material presented at our session. For more on these materials, please email [email protected] for direct access.

Member Participation

We encourage all MMA member companies to join privacy experts from FPF, NAI and the Council of Better Business Bureaus in our ongoing efforts. This program is open to MMA Global and North America members, but all regional members are welcome to sit-in on the GDPR calls.

Committee Member Companies Include