Privacy in the digital world is increasingly important, and even more so in mobile because of the unique 1:1 relationship between consumers and their mobile devices. The MMA supports the Digital Advertising Alliance (DAA) initiatives as well as the new efforts emanating from the Trustworthy Accountability Group (TAG). We are also keeping close tabs on the continuing impact of GDPR and emerging CCPA.
The MMA will be increasing the focus on privacy and location, and we will be featuring discussions on successful GDPR compliance efforts by MMA members. We will also delve into the emerging efforts around federal privacy legislation, as we keep close tabs on the California Consumer Protection Act (CCPA).
We encourage all MMA member companies to join privacy experts from FPF, NAI and the Council of Better Business Bureaus in our ongoing efforts. This program is open to MMA Global and North America members, but all regional members are welcome to sit-in on the GDPR calls.