Internet of Things
MMA Internet of Things (IoT) Incubation Council was formed to bring together various experts in the IoT, marketing and technology fields. The goal is to examine the impact that IoT technologies, such as wearables and connected products, will have on marketing and change the way brands create products and services to interact with consumers.
The Internet of Things: A Guidance Report on Consumer-Facing Connected Objects
With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.
For marketers like ourselves, this instantly expands our worldview, capabilities, and opportunities. With this in mind, the MMA, the Internet of Things Incubation Council and the members of the IoT Connected Objects Working Group are proud to release our new Internet of Things Guidance Report. This introductory whitepaper will provide brands, retailers, and agencies a baseline understanding of the opportunities created by the IoT. Companies that jump into the Internet of Things now will quickly gain a competitive advantage over their peers – increasing customer satisfaction and product adoption, while streamlining business operations with new, actionable data. Read the report and get to work on your organization’s IoT strategy today.
MMA Internet of Things Incubation Council was launched to bring together diverse players in the IoT space to share and learn about new developments. MMA members with an interest in IoT are encouraged to join this program to help contribute to a developing agenda.
The MMA and the Co-Chairs believe that there is a real need for thought leadership – and more importantly, clarity – when it comes to developing a marketer’s understanding of IoT possibilities.
Because IoT has applications sprouting up all over the world, the MMA is seeking members with consumer-facing IoT applications or services. Besides MMA Global members from across the US, we have also invited members from France, Germany, Spain and the UK to join and offer inputs on topics and case studies. If you have agenda ideas you would like us to consider please email us at committees[at]mmaglobal[dot]com.