Mobile Programmatic Video Buyers’ Guide
The MMA has partnered with Innovid and leading mobile video inventory providers to develop the Mobile Programmatic Video Buyers’ Guide, a resource to help marketers implement more effective mobile video marketing campaigns. This guide consists of self-attested details from the supply partners, and will become a living reference document that agencies and advertisers can use to understand where they can find certain capabilities, like viewability/verification measurement with a given vendor, or specific creative formats.
If you are not currently represented in the guide, and wish to be included, please fill out the form at the bottom of the page. Feedback from marketers on unrepresented inventory sources or information is also very welcome. If you have questions, email [email protected].
Many marketers may not be familiar all with the names of the companies represented here – these companies and others operate behind the trading desks and DSPs, and act as the inventory provider and “video player” in the mobile in-app ecosystem. Available capabilities map to these companies, not to the programmatic intermediaries who sit above them. Understanding the capabilities of these companies – and eventually standardizing them across the board – will be necessary to deliver the most scale and best experience for marketers.
A companion to this guide, which will provide educational information on the mobile programmatic video space, is due to be released in November. Please sign up to be notified when it is published.