Ad Fraud Road Show 2019: Ho Chi Minh City | Mobile Marketing Association

December 6, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

WHAT TO EXPECT: ACT on Ad Fraud Series

Help marketers Assess and self-diagnose and understand their exposure to fraud

  • What is the state of Fraud in the region?
    • Overall keynote with projections about the size of Fraud and where its heading
  • Main categories of Fraud
    • Traffic, Misrepresentation and Attribution Fraud. Experts will shed light on these 3 streams & discuss how to diagnose the same
  • Fraud and the mobile ecosystem
    • Programmatic vs Ad Network vs Publisher Direct. What are the challenges in each type of buying?
    • Static vs Video vs Native etc. What are the challenges in each ad type?

Help them Combat fraud by providing education regarding the various types of fraud and the solutions available

  • Marketer perspectives and case studies
  • Technical overview of solutions

Help marketers Track the impact of their efforts

  • Staying on top of fraud:
    • How to tackle fraud and work together with agency and verification partners
    • The future of Fraud: Technical innovations in terms of new ad fraud types, what to look for and where fraud is heading.

 

AGENDA

Time Activity
08:00 AM – 09:00 AM Registration & Networking
09:00 AM – 09:30 AM

Session I
Title: Impact of Ad fraud on digital advertising in Vietnam
Key Questions: With several key challenges- brand safety, viewability, ad fraud, inconsistent measurement- plaguing the digital advertising industry, how can we drive accountability and transparency in the ecosystem?

  • What are the unique challenges facing mobile advertising?
  • How is industry tackling these challenges  
  • Who's responsibility is it to clean the ecosystem?
  • What are the key trends for 2020 for Vietnam's digital advertising industry.
09:30 AM - 10:10 AM

Session II
Title: Viewability: Measuring Your Digital Advertising Impact

Viewability is the ability of a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry. As the web has grown, the online ad experience has sometimes fallen short of consumers’ expectation and affects viewability. What are the right metrics to have to measure impact to a brand campaign?

Key Questions:   

  • How does viewability affect my campaign KPIs?
  • What is the impact of viewable impressions in relation to brand lift metrics?
  • What are the benchmarks and learnings of different ad units?
10:10 AM - 10:30 AM Tea/Coffee Break
10:30 AM - 11:10 AM

Session III
Title: Decoding Performance Marketing

Traditionally Ad-Fraud and Brand Safety have been the focus of brand marketers, who invest in safeguarding brand campaigns. However, performance marketing, especially in the mobile space, has not got the same attention. As a result there is lower advertiser education and awareness, and less protection, leading to higher level of fraud in this space.


Key QuestionsAd Fraud challenges faced in performance marketing campaigns & how are marketers overcoming them?

 

11:10 AM - 11:30 AM Q&A & Closing

Who Should Attend?

Performance Marketers
Brand Marketers
Agencies
Consultants

 

Registration

Ad Fraud Show 2019
Members
Non-members
Pricing USD 100 USD 150
  REGISTER NOW

Are you a Brand Marketer but not an MMA Member?

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Are you an Agency but not an MMA Member?

Become a member today OR request one of the limited number of reduced price passes Agency executives may qualify for.

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Speakers

Senior Vice President of Marketing
Suntory PepsiCo Vietnam / Co-Chair of MMA Vietnam
 
Managing Director
Mindshare Vietnam
 
Head of eBusiness & Marketing Integration
Nestle
Head of Agency Business
Cốc Cốc
 
CTO & Founder
mFilterIt
 
   
   
   

Sponsor Partners

 
 

PR Partner

 
 

Media Partner