Pham Hoang Anh | MMA Global

Pham Hoang Anh

Pham Hoang Anh
Group Brand Director

After graduating with a Master's degree from Bournemouth University (one of the top 300 universities in THE world ranking) via the University Scholarship Program, Hoang Anh returned to Vietnam and has worked for multinational companies since 2013. With 10 years of experience in Marketing, she has played various critical roles from trade to activation to brand, and accumulated extensive knowledge within this field. She mastered her experience in marketing operations by managing a complex field force team of 200 to 600+ across Vietnam. She also transformed the company's traditional marketing by pioneering in setting up 360-degree activation from on-ground to online and digitalizing field force management tools. Currently, she is working at British American Tobacco as Group Brand Director, focused on shaping portfolio strategy & driving brand performance for top premium tobacco brands in Vietnam.

As a woman of ambition and perfection, she is not only able to excel in her career as a leader but also build her home with 3 kids and a beloved husband. Her philosophy is: "I tell my sons to be the best people that they can be and the only limit in their lives is their wills. Hence, I have to role-model that