Having experienced 3 sides of the industry for the past 16 years, Azalea has a unique perspective of the digital marketing space in Indonesia. The early years were in various media and digital agency based in Jakarta and SEA. After that she crossed over to the publisher side as Digital Strategist at Yahoo. She then moves to brand side and was the first person ever hired as Country Digital Manager at Unilever Indonesia. Before joining the Mobile Marketing Association she heads Digital Strategy at Havas Indonesia.