Agenda | MMA Global


Tuesday, May 17, 2022 I In Person

10:00 – 10:20

Opening Remarks

MMA Global Key Programs

Managing Director EMEA

10:20 – 10:50

The Metaverse Imperative: Exploring marketing’s future in the internet of tomorrow

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Hear from the leaders of the region how to adapt and create a solid strategy for the new Web 3.0 era.

10:50 – 11:10

Embrace the Art of Marketing Science

Learn the keys to developing modern marketing mix models that accurately capture the value of your digital efforts and what the future holds for marketers after the IOS 14 changes have made attributing value more difficult.

Marketing Science Director for Middle East, Africa and Gaming

11:10 – 11:30

Coffee Break

11:30 – 12:10


How to deliver business-critical KPIs and performance metrics faster and easier . The successful journey/success story of OMD in mobile app marketing ecosystem

With unified data and expanded visual context, mobile app marketer OMD makes strategic marketing decisions and extracts meaningful insights and makes smarter strategic marketing decisions in real-time.

Head of Digital Acceleration, MENA
Senior Sales Manager - Middle East and Africa
Performance Marketing & Gaming Lead
Pizza Hut
Digital Marketing Manager
Careem I Digital
In Partnership With:

12:10 – 12:50

Attention Economy : Standing Out Among The Noise

In this privacy-first world, it can be a vast challenge for advertisers to capture and hold their viewer’s attention. However, as the advertising industry moves towards a cookieless future, brands are presented with an opportunity to optimize their advertising strategy and serve ads that capture the viewer’s attention while also building and maintaining their trust. Hear from the leading brands and agencies on their winning tactics!

KSA Business Development & Growth Director
MMA Global
Head of Digital, Middle East
Chief Product Officer
Head of Media and Digital - NAMET
Colgate-Palmolive Company
In Partnership With:

12:50 – 13:50


13:50 – 14:10

Future of Influencer Marketing - by ArabyAds

Future of Influencer Marketing: Gulrez Alam, Chief Investment & Strategy Officer, Arabyads will share these trends and the opportunities of this shiny world for brands, and showcase how iConnect's Influencer marketing platform enables advertisers, Influencers and partners to tell brands stories with a human touch.

Chief Investment & Strategy Officer

14:10 – 14:50


Innovation & Creativity Panel

The Future of Marketing and C Level Perspective The rapid advance of transformation, accelerated by the pandemic, has had a profound impact on the role and responsibilities of the CMO. At one level, the CMO must master the hard, analytical skills needed to perfect performance marketing in an identity-constrained world. At the other end of the spectrum, the CMO needs a firm grasp of the creative capabilities and soft skills required to drive customer connection and brand love. We will explore the role of the CMO and discuss how marketers need to adapt their skillset and mindset to excel at their duties and advance the company. We will also discuss the changes you have witnessed and expect in the next five years.

Senior VP, Strategy
Chief Investment & Strategy Officer
SVP Digital Adjacencies and Devices
Eand UAE

14:50 – 15:30

MMA Panel

New Era Of Marketers - What is the Future of Social Media Platforms:

Social networks have figured out creative ways to keep both the consumers and advertisers happy, proving that we're in a new era of digital marketing. What Is the Future of Social Media? Plus How It Will Affect You? This panel will outline the new trends on socail media of the leading platforms.

MMA Global
Regional Head of Marketing
Tik Tok
Head of Advertising Product & Solutions, MENA
Marketing - MENA Regional Head
Snap Inc.
Director - Europe, Middle East, Africa, Turkey

15:30 – 15:50

Coffee Break

15:50 – 16:10

The Creativity and Leadership Potential of Women Marketers in MENA

The Creativity and Leadership Potential of Women and Marketers in MENA

Female Fusion Network is the most dynamic and engaged association for female entrepreneurs in the UAE. Founded in 2015, as a platform for like-minded women in business with more than 20,000 members across all nationalities and industries. As the Ceo of Female Fusion, Jen will share the insights on entrepreneurship, women in business, women in the workplace, health, wellness and resilience.

Female Fusion
Managing Director EMEA

16:10 – 16:50


The Creative Effectiveness Formula

Turning Risk Into Results When creativity is effective and effective work is creative, it can make a huge impact on business, brands and even the world. However, driving effectiveness as well as innovation can seem risky, as innovation at its core is new and unpredictable. So, what should marketers who want to both innovate and drive creative effectiveness do? In this session, our esteemed SMARTIES jury will share their view on how brands can take the relationship between effectiveness and creativity and use it to lead different areas of thoughts, innovation, and earn their way into the cultural conversation.

Director of Product, Diversified Services and Partnerships
Digital, CaST & Creative Partnerships Lead
Category Marketing Leader
International Flavors & Fragrances
Country Director
MMA Germany

Friday, May 20, 2022 I Virtual Day

10:25 – 10:30

Welcome Remarks

MMA Global

10:30 – 11:05

Customer Disruptions: The new age of Metaverse

Meta on Metaverse. An edifying conversation on the present and the future of Metaverse, and what it means for the MENA region.

Director of Ecosystem Partnerships

11:05 – 12:00

Leveraging data to create a seamless customer experience

Hear from the inspirational executives in advertising, media, marketing and technology and their take and strategy on leveraging Data in Modern Marketing.

Head of Digital, Middle East
Regional Manager Middle East
Country Director
MMA Germany

12:00 – 12:35

Consumer Approach to Advertising & Ad Attention in MENA

In a world where people see approximately 10,000 ads a day, how can we maximize consumer attention in the advertising sector? What do consumers expect from today's mobile advertising world? AdColony - a Digital Turbine Company launches its Attention report 2022, referring to Middle East data.

Head of Marketing
Digital Turbine
In Partnership With:

15:00 – 15:30

Future of Digital Marketing

Strategizing and spearheading the Digital Advertising Business, Pinio Naingolan will share the Etisalat's vision for the Future of Digital Marketing.

Director Digital Service

15:30 – 15:50

Navigating a Privacy Friendly Ecosystem

Towards a Digital Ecosystem of Trust: Two of the leading names of Modern Marketing in the Mena Region will have a fireside chat on the meaning, implications and the next steps for a Privacy Friendly Ecosystem.

Commercial Director
Head of Digital

15:50 – 15:55

Closing Remarks

MMA Global
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