Beginning his career with a self-founded mobile technology startup and a carbon-fundedtravel startup, both of which were subsequently acquired, Mayank found himself forayinginto the advertising industry on the agency side of the spectrum.Over a decade spent at IPG & WPP, he has led creative technology solutions at a digitalagency, and then subsequently built content, partnerships, eCommerce and strategicconsultancy divisions at UM MENA & MediaCom. In 2020, Mayank leapt over to theadvertiser side at GSK Consumer Healthcare (soon to be Haleon) where he currently leadsthe digital operations across the Middle East, Africa, Pakistan & Turkey.In his role, he is driving a region-wide digital transformation at the world’s largest consumerhealthcare organization. In addition, Mayank is also spearheading the agency partnershipsand their creative production capabilities.