Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
MM25 Marketer Peer Group
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Register Today for MMA's Webinar Series
Concise sessions designed to build modern marketing capabilities
POSSIBLE - Embrace the Impossible
April 15-17, 2024 | Miami Beach, Florida
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Brand Safety Strategy
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Data maturity 2023 – Two years later.
Download our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies
Over the past two years, the data maturity landscape has shown limited progress in certain areas, with a relatively slow pace of change and evolution among leadership, suggesting that organizations need to accelerate their efforts to drive significant advancements in how they approach data.
State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
MATT - Marketing Attribution
MOSTT - Marketing Organization
SAVE - Brand Safety
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Asma Shabab
Speakers
Asma Shabab
Speakers
Asma Shabab
Asma Shabab
Follow Asma Shabab on:
Asma Shabab
Metaverse Lead, Go-To-Market and Thought Leadership for Growth Markets
Accenture
