Souheil Soueid is the Head of Advertising Product & Solutions, MENA at Google. He is responsible for leading our advertising products strategy and commercialization in the region. He leads a team of experts responsible to support our clients and partners throughout their digital transformation journey. With over 15 years of industry experience, Souheil started at Google’s EMEA Headquarters supporting the French market. He then pursued his passion for the region by starting operations in the newly opened Google Dubai office in August 2008. Souheil set up several parts of the Google ad business in the region. He worked extensively with Google’s agency partners in MENA. He set up the Google agency team in 2012 and helped build the agency business in the region. In addition to his Google responsibilities, Souheil is actively involved in the technology and startup spaces in the UAE through various mentorship programs. He is also active in the art and cultural scene in the UAE and the region. Prior to his experience at Google, Souheil worked and studied in France. Souheil received his Masters from Grenoble École de Management and is fluent in Arabic, French and English.