Agenda | Mobile Marketing Association

MMA Forum Vietnam

October 26, 2018 | Ho Chi Minh

Friday, October 26, 2018

8:00 AM – 9:15 AM

Registration & Breakfast

9:15 AM – 9:30 AM

Welcome from MMA

9:30 AM – 9:50 AM

Mapping a Path to the Future/ Fighting for the Soul of Marketing

This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA boards believe to be true about our future and what the MMA is doing about it.

Managing Director
Mobile Marketing Association Asia Pacific Limited

9:50 AM – 10:10 AM

10:10 AM – 10:45 AM

10:45 AM – 11:00 AM


11:00 AM – 11:05 AM

Thank you moment to all speakers of the 1st half session

11:05 AM – 11:25 AM

Keynote: Bridging the Gap: Integrating Traditional Channels into Your Data Strategy

Brands today are increasingly pushing their partners to extend data-driven audience and measurement capabilities into more traditional marketing channels. This session will discuss best practices for leveraging 1st and 3rd party data as part of an omnichannel marketing strategy, and how to apply existing data strategies to previously siloed channels, such as out-of-home. We'll hear some of the expertise of an industry vet who is currently helping a major household brand bring their programmatic strategy in-house.

11:25 AM – 11:45 AM

Maximizing Mobile - Creative Quality and Brand Safety

When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.

11:45 AM – 12:05 PM

Panel: Mobile Gaming: Growing Consumer Demographic Insights and behaviour

MMA presents the first ever research on Mobile Gaming consumers , Insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The Session will discuss key trends, behaviour and insights about mobile gamers and how brand like GSK leveraged mobile gaming to leverage best ROI while targeting and engage the gaming audience.

Decision Lab
CEO and CO-Founder

12:05 PM – 12:30 PM

12:30 PM – 1:30 PM

Lunch Networking

In Partnership With:

1:30 PM – 1:40 PM

Thank you moment to all speakers of the 2nd half session

1:40 PM – 2:00 PM

Key Note

2:00 PM – 2:30 PM

In Partnership With:
In Partnership With:

2:30 PM – 2:50 PM

The Consumer Trends Every Marketer Should Know

In Partnership With:

2:50 PM – 3:20 PM

Panel: What it Takes to Win at Mobile

The success of an organization’s marketing strategy ultimately lies with the partnership between the agency and the brand . In the moderated discussion, attendees will hear from a as they discuss and share insights on where mobile lives in this partnership, how they foster expertise, integrate and embrace new and changing technology platforms, optimize their media spend and ultimately build deeper relationships with their connected consumers.

Head of Integrated Marketing & Digital
Managing Director
Aegis Media Vietnam

2:50 PM – 3:10 PM

Making Mobile Video Work

Mobile video continues to grow in popularity with both consumers in time spent and with marketers as they embrace the opportunity to engage with their consumers. It therefore becomes crucial to better understand the high value that mobile video advertising #shapesthefuture in the marketing mix.

In Partnership With:

3:10 PM – 3:30 PM

Networking Break

In Partnership With:

3:30 PM – 3:50 PM

CEO Panel

In Partnership With:
In Partnership With:

3:50 PM – 4:10 PM

Building a Shopping Experience for the Future of Mobile Commerce

In Partnership With:

4:10 PM – 4:30 PM

GenZ Report

In Partnership With:

4:30 PM – 5:00 PM

Closing Remarks & Lucky Draw

Our Partners

Vietnam Partners 

Strategic Partners 

Gold Partner 

Lunch Partner 

Public Relations Partner 

Event Partner