Ralf has lived in and researched Vietnam since 1994. After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency, specializing in consumer trends, market entry and strategic brand development and digital testing. Early in 2018 Ralf created a Joint Venture with Miaozhen Systems, China’s largest digital advertising monitoring and planning group and now offers world class Digital RoI Management in Vietnam. In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar and was in 2013 was promoted to Regional Managing Director - Mekong Region: Cambodia | Laos | Malaysia | Myanmar | Thailand | Vietnam. Ralf holds an honours degree from Wilfred Laurier University, Canada. He is the past President of the Canadian Chamber of Commerce and present Board member and was the Representative of ESOMAR Vietnam from 2010 to 2016. Ralf specializes in market entry, retail, FMCG and media for the greater Mekong region.