AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Key guidance for marketers to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion.
Key Takeaways:
• The 5 Big Questions to enable effective AI adoption- Decoding the What/ Why/ When/ Where/ How
Assessing Artificial Intelligence (AI) and its role in revolutionizing content creation and consumption by streamlining processes from text generation to video production. With AI-driven automation enhancing efficiency, it simultaneously boosts creativity and output.
Key Takeaways:
In recent years, the rapid pace of innovation across generative AI technology—including the advent of small language models, the rise of models-as-a-service, and the latest breakthroughs from OpenAI—contributed to its unprecedented, widespread adoption and use. Discover the impact of generative AI on productivity, creativity, and time.
How can marketers innovate and integrate AI to the fullest?
Highlights
We all know how AI has been the talk of the town and the buzzword creating a huge noise in the advertising sector. With in-market solutions available for advertisers, AI is bringing a new revolution, tackling challenges and seizing opportunities for enhanced audience engagement & stronger brand recall. Learn how the AI moment is happening in context and creative with advanced custom-built solutions, delivering personalized ad experiences that drive unparalleled results.
In today's dynamic marketplace, multi-location brands face unique challenges in understanding and catering to their diverse customer base. With AI these brands can revolutionize their marketing strategies by gaining deeper insights into customer behaviour, local preferences, and emerging trends. This panel discussion will bring together leading marketing professionals and AI experts to explore how multi-location brands can leverage AI-driven tools to unlock customer insights and drive sustainable growth.
A session highlighting the various Gen AI features, responsible AI, and how AI enables marketers (Fuel) and what it gives them (Freedom)
Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.
This session will explore the transformative power of AI in marketing, demonstrating how it can personalize customer interactions, automate routine tasks, and bolster data-driven decision-making. Key highlights include:
Generative AI. It's the technology that's not just changing industries, it's creating them. A seismic shift that's more than a trend—it's the next supercycle. This session is an attempt to give you foresight, to ride this wave.
Higher Than the Seven Summits : Padma Shri Awardee Ajeet Bajaj will share his passion for the great outdoors and how he was inspired by Sir Edmund Hillary, following two rafting trips down the Ganges River with the legendary mountaineer. He will recount his experiences and lessons learned from some of the wildest adventures on the planet, including rafting down some of the most untamed rivers in the world, skiing to the geographical North and South Poles, traversing the Greenland icecap on skis, and climbing the "Seven Summits"—the highest mountain on every continent as a daughter father team, with his daughter Deeya.
Witness first-hand the premier unveil of MMA Global India & GroupM's annual report, better known as the MMR.
Key Takeaways:
Join us for a dynamic panel discussion where we decode the transformative influence of AI across marketing's four key pillars. Our panel, featuring contributing authors and decision-makers from brands, agencies, and tech sectors, will explore groundbreaking AI strategies and real-world applications highlighted in the 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner. Discover how AI is reshaping marketing, not merely as a tool but as a crucial driver of innovation and growth, and learn how this comprehensive guide is empowering marketers to harness AI’s potential effectively, pushing widespread adoption and driving incremental value across the industry.
This session will explore the integration of AI in enhancing ad technologies, delve into AI's roles, such as in real-time bidding, audience targeting, and ad performance optimization, supplemented by case studies.
Key takeaways:
• Learn how AI is enhancing programmatic advertising's ability to deliver hyper-personalized messages by analyzing real-time user data and behaviors.
• Explore how AI-driven algorithms optimize ad bidding, placement, and performance for maximized ROI in programmatic campaigns.
• Understand how AI is being used to detect fraudulent activity and ensure ads are placed in brand-safe environments.
• Discover the power of AI analytics in providing deep insights into campaign performance, helping advertisers fine-tune strategies and improve future results.
• Examine new ad formats and channels that AI is enabling in programmatic advertising, from dynamic creative optimization to connected TV and voice assistants.
