Mobile Marketing Association Study
Peter A. Johnson
Vice President, Market Intelligence and Strategy
Mobile Marketing Association
Chief Marketer & Advertising Database Express
MMA Market Intelligence Content Partners
- The 2009 US Mobile Marketing Industry Survey is part of a broad, on-going effort to map and measure the size and growth of the mobile marketing industry around the world.
- This survey’s specific objective is to estimate rates of utilization and expenditure on mobile marketing activities by US brands and agencies.
- The survey was conducted of marketing business decisionmakers from within a cross-section of national advertisers and agencies from May 15 to May 28, 2009, and received 195 qualified respondents.
- Data reported in the following tables are preliminary estimates only, and are subject to further revision.
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