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MMA UK Consumer Insight Briefing 22nd June 2011 – Millward Brown

MMA UK Consumer Insight Briefing 22nd June 2011 – Millward Brown

"Millard Brown Media and Digital Practice"

media&[email protected]
[email protected]

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Research Type(s): 

GetJar: Now You Have an App for That, What's Next? - MMA UK Consumer Insight Briefing 5th April 2011

GetJar: Now That You Have an App for That, What's Next?

MMA UK Consumer Insight Briefing - 5 April 2011

Berenice Kalan, Marketing Director, [email protected]

  • Consumers obtain more content from their mobile phones then they do from TV, radio or print in today's society.
  • Brands and marketers have realised this and are building apps to distribute their content globally across multiple platforms.

 


Research Type(s): 

TNS Technology: Tracking the Changing Mobile Ecosystem - MMA UK Consumer Insight Briefing 5th April 2011

Tracking the Changing Mobile Ecosystem: A TNS Technology Discussion

MMA UK Consumer Insight Briefing - 5 April 2011

  • Discover how consumers across the world use their mobiles
  • Discover how the world lives online

Research Type(s): 

comScore Mobile Media Metrics - MMA UK Consumer Insight Briefing 5th April 2011

comScore Mobile Media Metrics: Improving the Efficiency of Advertising, Planning, Buying & Reporting 

MMA UK Consumer Insight Briefing - 5 April 2011

Jeremy Copp, Vice President Mobile Europe, [email protected]

 


Research Type(s): 

MMA-LIGHTSPEED OCT 2010 EMEA MOBILE CONSUMER BRIEFINGS-CHRISTMAS SHOPPING (NOVEMBER 2010)

As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
 
To find out, MMA ran an online survey on the Lightspeed Research omnibus in each of the UK, France and Germany from the 19 to the 25 October 2010.

Research Type(s): 

MMA LUTH OCTOBER 2010 US MOBILE CONSUMER BRIEFING HOLIDAY SHOPPING VIA MOBILE (NOVEMBER 2010)

As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone?

Research Type(s): 

2009 State of the US Mobile Marketing Industry Report: The View From Madison Avenue and Beyond

Mobile Marketing Association Study

Peter A. Johnson
Vice President, Market Intelligence and Strategy
Mobile Marketing Association

Study Co-Sponsors:
Chief Marketer & Advertising Database Express

MMA Market Intelligence Content Partners
Luth Research

Study Overview

  • The 2009 US Mobile Marketing Industry Survey is part of a broad, on-going effort to map and measure the size and growth of the mobile marketing industry around the world.
  • This survey’s specific objective is to estimate rates of utilization and expenditure on mobile marketing activities by US brands and agencies.
  • The survey was conducted of marketing business decisionmakers from within a cross-section of national advertisers and agencies from May 15 to May 28, 2009, and received 195 qualified respondents.
  • Data reported in the following tables are preliminary estimates only, and are subject to further revision.

See the full presentation


Research Type(s): 

MMA-Lightspeed Sept 2010 EMEA Mobile Consumer Briefings - Mobile Apps

 Executive Summary:

This month's Briefing reveals the engagment of mobile phone owners in UK, France, Germany and -- special this month, the Netherlands --  with downloadable mobile applications available through “app stores.” The results confirm Mobile apps are now a viable “medium within the medium”, offering large reach for advertisers via free entertainment apps, and significant unmet consumer demand for new app utilities in many business categories.


Research Type(s):