A Market Research Study on the Strategic Use of Mobile in
Mobile is the catalyst for seismic changes in how brands
will engage with consumers, these will create both new opportunities and
challenges for marketers. The majority of mobile marketing spend today has been
a reflection of desktop, primarily focused on advertising or anonymous
consumers. With the potential intimacy and rich context offered by mobile,
however, the true potential lies in the acknowledgement that mobile is a unique
channel on to itself and a significant opportunity exists not only in
advertising but also lower — funnel marketing or engaging with existing
• Most mobile marketing spend is allocated to
upper-funnel tactics. Among the executives surveyed, 90% use mobile advertising
tactics, while only 48% use mobile marketing tactics to engage with their
Achieving Tangible ROI withMultimedia Text Message Marketing
By Mogreet, Sept 2012
MMA UK Consumer Insight Briefing 22nd June 2011 - Top Ten Insights
Brought you you by: Mobile Marketing Association
MMA Consumer Insight Briefing – September 2011
Our next Consumer Insight Briefing will take place in London, September 2011.
MMA UK Consumer Insight Briefing 22nd June 2011 – comScore
"Mobile is all about apps, isn't it?"
Jeremy Copp, [email protected]
MMA UK Consumer Insight Briefing 22nd June 2011 – Millennial Media
The Mobile Intel Series: Retail was developed to identify:
MMA UK Consumer Insight Briefing 22nd June 2011 – On Device Research
Alistair Hill – [email protected]
On Device Answers
Self-service interface to create mobile surveys.
Surveys work on all web enabled devices and automatically format to screen size.