GetJar: Now That You Have an App for That, What's Next?

MMA UK Consumer Insight Briefing - 5 April 2011

Berenice Kalan, Marketing Director, [email protected]

• Consumers obtain more content from their mobile phones then they do from TV, radio or print in today's society.
• Brands and marketers have realised this and are building apps to distribute their content globally across multiple platforms.