MMA LUTH OCTOBER 2010 US MOBILE CONSUMER BRIEFING HOLIDAY SHOPPING VIA MOBILE (NOVEMBER 2010)
As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
Key Findings This Month:
•59% of mobile consumers plan to use their mobile phone as part of this year’s holiday shopping/planning of celebrations (exclusive of making calls)
•25 % to use mobile phone more for holiday shopping compared with last year
•1/3 of mobile holiday shoppers will use mobile to find store location or directions to where gifts sold
•64% of mobile holiday shoppers expect to use device before heading to stores to shop
•Mobile holiday shoppers are 50% more likely than other mobile phone owners to spend more this holiday compared to last year