One of the key challenges facing marketers and agencies today is measuring how mobile advertising impacts consumer behavior across industry verticals as diverse as Apparel, Automotive, CPG, Financial Services, Retail and Travel. 
 
Microsoft Adverting has released  the results of a multi-country research study that analyzed consumer usage patterns associated with mobile content and how mobile advertising influences offline/online consumer purchase behavior. The study also analyzed how consumer behavior varied by apps vs. web, mobile operating systems (OS) and device types.
 
To learn more about our latest consumer and industry findings, visit our blog here.  To advantage of these actionable insights, download the four executive summaries at https://advertising.microsoft.com/mobile-advertising-industry-insights.