MMA UK Consumer Insight Briefing 22nd June 2011 – Millward Brown

"Millard Brown Media and Digital Practice"

media&[email protected]
[email protected]

Capabilities

• Completed over 150 mobile studies.
• Completed over 300 Online video studies
• First to conduct surveys on the iPad
• 6500 online ad effectiveness studies and growing
• Control / exposed methodology

In Summary

• Mobile is retaining it’s impact 
• Make use of mobile while it’s still working hard for advertisers 
• Success or failure of a mobile campaign can be strongly