Mobile Marketing Association’s Third Annual Mobile Attitude & Usage Study
Executive Summary
November 19, 2007
Prepared by: Michael Becker, EVP Business Development, iLoop Mobile Inc., Joy Liuzzo, Director of Market Research, InsightExpress and Gene Keenan, VP of Mobile Services, Isobar
It took more than 21 years for color televisions to reach 100 million consumers, more than 90 years for landline service to reach 100 million consumers and less than 17 years for wireless to reach 100 million consumers (CTIA 2007B)