The State of The US Mobile Marketing Industry 2009: The View From Madison Avenue and Beyond | MMA Global
  2. The State of The US Mobile Marketing Industry 2009: The View From Madison Avenue and Beyond
  2. The State of The US Mobile Marketing Industry 2009: The View From Madison Avenue and Beyond

The State of The US Mobile Marketing Industry 2009: The View From Madison Avenue and Beyond

Mobile Marketing Association Study

Peter A. Johnson
Vice President, Market Intelligence and Strategy
Mobile Marketing Association

Study Co-Sponsors:
Chief Marketer & Advertising Database Express

MMA Market Intelligence Content Partners
Luth Research

Study Overview

  • The 2009 US Mobile Marketing Industry Survey is part of a broad, on-going effort to map and measure the size and growth of the mobile marketing industry around the world.
  • This survey’s specific objective is to estimate rates of utilization and expenditure on mobile marketing activities by US brands and agencies.
  • The survey was conducted of marketing business decisionmakers from within a cross-section of national advertisers and agencies from May 15 to May 28, 2009, and received 195 qualified respondents.
  • Data reported in the following tables are preliminary estimates only, and are subject to further revision.

See the full presentation

 

Research Type(s): 
Consumer Briefing