India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase | MMA

Wednesday, June 16, 2021 - 4:00pm to 5:30pm IST

 
Watch the Webinar:

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

The panel discussion deep dives into the comparative evolution of E-Commerce across the US, Southeast Asia and India markets. What were the contributing factors to an increase in the industry in these markets? How has the ecosystem evolved ranging from media to supply chains?

Key highlights :

  • How has E-Commerce evolved in the US, Southeast Asia and India? What were the factors that led to increased penetration?
  • How has the evolution in India and the factors driving it, been similar and different to these mature markets?
  • How do we see the industry evolving and what are the factors that would be key to driving growth?
  • What are the learnings from these markets from a perspective of innovation in operational models & supply chain, media and the use of technology to address inherent challenges of the channel?
Speakers: 
MMA India Board Member; Senior Director of Monetization
Flipkart Ads
Global Head of Ecommerce
Wavemaker
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada
President
GroupM South Asia
Senior Agency Partner Manager
Shopify
MMA India Board Member; Country Head - India
MMA India