Sandeep Raj | MMA
Sandeep Raj
Head of Business Development, Partnerships & Affiliate Marketing, Southeast Asia
Alibaba Group-Lazada

With over 10 years of experience in commercial and marketing leadership roles across APAC, Sandeep has built and scaled Multi-million $ Marketing, Business Development and P&L functions in Technology & Media companies. Co-founded startups & raised multi-million $ funding. He Has experience in digital industries like Ecommerce, SaaS, Streaming Media, Gaming & Advertising.

Currently He is heading Business Development, Partnerships and Affiliate Marketing for Southeast Asia for Alibaba Group's Lazada. Looking after strategy teams, BD & partnership teams and community building teams.

Previously held the role of Head of Direct to Consumer Business for South East Asia for an OTT video streaming service HOOQ, which within 4+ years of Operations achieved a leadership position in the region with 80+ million subscribers in spite of heavy competition from key players.

He was part of the international expansion team of Launch team of Amazon.in - Handled Business Development for launching Amazon.in focussing on Media & Gaming categories .

He is one of the co-founders of iPrice Group in APAC - Handled Business Development/Marketing and execution for 7 South East Asian markets (Electronics, Fashion, Entertainment), Co-Founder of two Health-tech startups.

He Holds an MBA from the Indian Institute of Management Bangalore (One of the top Business schools in Asia). Majored in Marketing & Operations. Fortunate to have learned leadership from Military training/Army for 3+ years.