Mudit has deep expertise on how retail and media come together, as the line between retailer and publisher blurs. He has consulted with the C-suite of brands looking to set up their eCommerce operation such as Tiffany & Co., Pfizer, Danone, Colgate, Mondelez, L’Oreal, Xerox and Vodafone. He also serves on the Steering Committee of WPP’s Amazon Centre of Excellence.

Mudit currently oversees Wavemaker’s global eCommerce practice and is tasked with delivering solutions for clients to grow their eCommerce business in a holistic way across media and retail through our proprietary tools. He also oversees the consistency of delivery through direct management of the ecomm teams in each of the markets.