Brand safety | MMA Global

Brand safety

Friday, February 25, 2022 - 10:00am to 11:00am ICT

Speakers: 
Sales Director
RTB House
Digital Hub Lead - Data Driven Marketing
Unilever Vietnam
Country Manager Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Watch the Webinar:
How Video Advertising Could Erode Brand Safety?

How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Released: 
December, 2021
Education Section: 
Region: 

Why Data Quality Matters

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

compliance safety, brand safety, mobile advertising, privacy

Compliance Safety is the New Brand Safety

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.