Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India presents the IPL 2026 AI Brand Visibility Tracker: the first-of-its-kind study decoding how India's top brands show up across ChatGPT, Gemini, Perplexity, and Google AI Overview — tracked daily, from March 28 through the end of the season.
Most brands are experimenting with AI. Far fewer have made it work.
The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with EY as Knowledge Partner, and Powered by Mobavenue, benchmarks where brands and marketers stand across Creative & Content, Measurement & Insights, Media & Personalisation, Propensity Modelling, Dashboards, and Customer & Sales Journeys.
