Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about