Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Register Today for MMA's Webinar Series
Concise sessions designed to build modern marketing capabilities
MMA CMO & CEO Summit 2025
July 20-22, 2025 | Napa, California
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
United Kingdom
MENA
KSA
Egypt
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
2024 Annual State of Attribution Marketer Benchmark Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
Global
Global
Global
Global
Insight
The Platform Connection – Navigating The Human and Business Impact of COVID-19
Article
13 Ways To Prepare For The Post-pandemic Consumer
Article
Our Lasting Adaptations Will Create The New Normal
Resource
The New Normal: Accelerating To A Digital Future
Article
How To Be Data-Driven In A Crisis
In the short term, the numbers will lie.
Analysis
Digital Media In A COVID-19 World
Resource
From The Field: Nielsen Indonesia Offers Personal Insight On Shopping Trends Amid The COVID-19 Outbreak
Coronavirus Research – Travel & Commuting
Article
What Is Big Tech Contributing to Help Fight COVID-19?
The Travel Institute President: Prepare For Eventual Industry Rebound
first
previous
…
152
153
154
155
156
157
158
159
160
…
next
last
