The next generation of SMS is set to revolutionize how brands text with consumers. Rich Communication Services (RCS) allows business to build deep emotional connections through branded, visually appealing messages and interactive content, gain real-time insights that can be used to improve conversion rates, and enrich the user experience. Join Brien Jones-Lantzy, Head of Carrier Relations at Infobip and John Shirley, Partnerships Development Manager at Google for a riveting discussion on the future of RCS and what the next generation of texting means for brands.

Brian Wieser is highly regarded in the marketing, media, advertising and technology fields. As the Global President of Business Intelligence at GroupM, Brian leads GroupM’s thought leadership practice focused on driving actionable marketplace intelligence on markets, audiences, partners, platforms, and more. In this webinar, Brian will focus on how the pandemic is impacting the global marketing industry, discuss shifts in media consumption and other behaviors, tips for managing through crisis and how marketers can be mindful of opportunities while setting the stage for future growth.