Display | MMA

Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

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Google Play Store and Mobile-Optimised Site


By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

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Google Play Store and Mobile-Optimised Site
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Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

Fujitsu Mobile Campaign
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
  • Mobile campaign: 3 weeks, 2 languages, 6 countries
  • Over 15 million impressions on Google Display Network, 100,000 pageviews
  • 10% interaction rate, average dwell time of 70 seconds
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Fujitsu Mobile Campaign
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Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

L’Oréal Campaign

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L’Oréal Campaign
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Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

Atlantis Mobile Site

GOALS
• Replicate desktop site as closely as possible
• Facilitate multi-platform access
APPROACH
• Created mobile site using a transcoding solution
• Used Google Mobile Ads and app to drive site traffic
RESULTS
• Mobile site now attracts 22% of total visits
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Atlantis Mobile Site
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Google: MAG Interactive builds and scales a thriving app business

MAG App

GOALS
• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
SOLUTION
• Build Ruzzle for both Android and iOS
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MAG App
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Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

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Bethesda Campaign
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Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network
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Westwing Campaign
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La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings


APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads


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Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

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dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic


APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers


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Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Deemedya

GOALS
- Drive downloads
- Increase app discoverability


APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download


RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%


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