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Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

Google Play Store and Mobile-Optimised Site

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.

Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds

Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

L’Oréal Campaign

Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

GOALS

• Replicate desktop site as closely as possible

• Facilitate multi-platform access

APPROACH

• Created mobile site using a transcoding solution

• Used Google Mobile Ads and app to drive site traffic

RESULTS

• Mobile site now attracts 22% of total visits

Google: MAG Interactive builds and scales a thriving app business

GOALS

• Build an engaging and competitive multiplayer game

• Grow a significant user base across multiple countries

• Monetise game to enable users to play for free

• Drive sales of paid version among engaged fans

SOLUTION

• Build Ruzzle for both Android and iOS

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

GOALS

• Efficiently optimise display campaigns

• Reach potential audience groups most effectively

• Accommodate sudden budget shifts

APPROACH

• Created mobile-optimised website and initiated display mobile ads

• Upgraded to enhanced campaigns in the Google Display Network

La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic

APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers

Responsive Web Design

RWD

Classifieds

Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Deemedya

GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%

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