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Multi-Screen Optimization Checklist

Quaero's Multi-Screen Optimization Checklist

If you are pushing content that is suitable only for desktop, then you are in trouble. In this increasingly "mobile-first" world, people are expecting content to be optimized regardless of what screen they are on. Consumers are traveling from mobile, to tablets, to desktop, and back to mobile again - perhaps in the span of 30 minutes! 

2014 Ahalogy Pinterest Media Consumption Study

As Pinterest rolls out its paid advertising model, Promoted Pins, many marketers are thinking about getting in on the platform now, or in the near future. Ahalogy brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? How do they use the platform on mobile devices? And, are they ready for brand marketing activity and Promoted Pins?
Pinterest research study

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Text Messaging Meets Content Marketing: 3 Ways SMS Enhances Your Content

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Your customers are finding you faster than you can find them.

It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.

But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.