Hear the results from the first ever Cross Marketing Optimization Studies conducted with mobile in the marketing mix for leading brands including Coca Cola, Walmart, MasterCard and AT&T. The SMoX methodology tested in-market marketing campaigns across these different verticals to determine the relative economic impact in investing in mobile, in comparison to traditional marketing. Campaigns include: Coca Cola’s “Gold Peak Tea”, Walmart’s “Back to School” and “Savings Catcher”, MasterCard “Travel” and AT&T’s Moto X launch. Not only will you hear what mobile’s specific impact was in each of these campaigns but the studies will also show what the optimized level of mobile spend should have been to maximize impact.
Optimizing your total budget for mobile is the first step to improve your results. But how do you optimize within mobile and maximize the impact of your mobile investment? By digging deeper into each mobile channel, in this session we will provide real evidence about the ROI of each mobile vehicle and help you take advantage of the mobile toolkit, including vehicles like mobile video, audio, native, social as well as location targeting.
