Agenda | Mobile Marketing Association

Agenda

New York • Chicago • San Francisco • Dallas

Dallas - May 28

11:30 AM – 12:00 PM

Check-in


12:00 PM – 12:45 PM

Lunch Will Be Served


12:00 PM – 12:45 PM

Groundbreaking Research Results from Coca Cola, Walmart and MasterCard

Hear the results from the first ever Cross Marketing Optimization Studies conducted with mobile in the marketing mix for leading brands including Coca Cola, Walmart, MasterCard and AT&T. The SMoX methodology tested in-market marketing campaigns across these different verticals to determine the relative economic impact in investing in mobile, in comparison to traditional marketing. Campaigns include: Coca Cola’s “Gold Peak Tea”, Walmart’s “Back to School” and “Savings Catcher”, MasterCard “Travel” and AT&T’s Moto X launch. Not only will you hear what mobile’s specific impact was in each of these campaigns but the studies will also show what the optimized level of mobile spend should have been to maximize impact.

Founder and CEO
Marketing Evolution

12:45 PM – 1:15 PM

Synthesis of Findings and Best Practices for Mobile

Optimizing your total budget for mobile is the first step to improve your results. But how do you optimize within mobile and maximize the impact of your mobile investment? By digging deeper into each mobile channel, in this session we will provide real evidence about the ROI of each mobile vehicle and help you take advantage of the mobile toolkit, including vehicles like mobile video, audio, native, social as well as location targeting.

CEO
Mobile Marketing Association

1:15 PM – 1:30 PM

Q&A


San Francisco - April 29

8:00 AM – 9:00 AM

Welcome Networking Breakfast


9:00 AM – 9:15 AM

Welcome from MMA

9:15 AM – 9:20 AM

Introduction of Case Study 1

Sr. Director Sales Research
Pandora

9:20 AM – 9:40 AM

Case Study 1, Gold Peak Tea

In this session, the MMA will share results from a study conducted with Coca-Cola for their Gold Peak Tea Campaign. The results will provide real empirical evidence about the value of mobile in the mix, its ability to drive Brand KPIs and actual sales, and the role of mobile video, mobile audio and display.
Group Director, Global Connections
The Coca-Cola Company
Founder and CEO
Marketing Evolution

9:40 AM – 9:45 AM

Introduction of Case Study 2

Senior Vice President, National Advertising Sales
The Weather Company

9:45 AM – 10:05 AM

Case Study 2, MasterCard Travel Campaign

In this session, the MMA will share results conducted with MasterCard for the "Travel" campaign. The results will provide additional empirical data about the value of mobile in the mix, focusing on mobile video, display and mobile Social as drivers of Brand Attitudes.
Founder and CEO
Marketing Evolution

10:05 AM – 10:25 AM

Coffee Break


10:25 AM – 10:30 AM

Introduction of Case Study 3 & 4

CMO
GroundTruth

10:30 AM – 11:10 AM

Case Study 3 & 4, Back to School, Savings Catcher

In this session, the MMA will share results from two studies conducted with Walmart, one for "Back to School" and one for the "Savings Catcher" campaign. The results will provide more evidence about the value of mobile in the mix, its ability to drive Brand KPIs, foot traffic and actual sales, focusing on mobile tactics like native, mobile video and location targeting.
Founder and CEO
Marketing Evolution
Sr. Marketing Manager - Media and Digital Marketing
Walmart

11:10 AM – 11:30 AM

Panel Discussion: Bringing It All Together and Next Steps for Participating Marketers

Founder and CEO
Marketing Evolution
Group Director, Global Connections
The Coca-Cola Company
CEO
Mobile Marketing Association
Sr. Marketing Manager - Media and Digital Marketing
Walmart

11:30 AM – 11:45 AM

Synthesis of Findings and Best Practices for Mobile

Founder and CEO
Marketing Evolution

11:45 AM – 12:00 PM

Closing Remarks

Chicago - April 9

8:00 AM – 9:00 AM

Welcome Networking Breakfast


9:00 AM – 9:15 AM

Welcome from MMA

9:15 AM – 9:20 AM

Introduction of Case Study 1

Senior Director, CPG Sales Development
Pandora

9:20 AM – 9:40 AM

Case Study 1, Gold Peak Tea

In this session, the MMA will share results from a study conducted with Coca-Cola for their Gold Peak Tea Campaign. The results will provide real empirical evidence about the value of mobile in the mix, its ability to drive Brand KPIs and actual sales, and the role of mobile video, mobile audio and display.
Group Director, Global Connections
The Coca-Cola Company
Founder and CEO
Marketing Evolution

9:40 AM – 9:45 AM

Introduction of Case Study 2

Senior Vice President, National Advertising Sales
The Weather Company

9:45 AM – 10:05 AM

Case Study 2, MasterCard Travel Campaign

In this session, the MMA will share results conducted with MasterCard for the "Travel" campaign. The results will provide additional empirical data about the value of mobile in the mix, focusing on mobile video, display and mobile Social as drivers of Brand Attitudes.
Founder and CEO
Marketing Evolution
CEO
Mobile Marketing Association

10:05 AM – 10:25 AM

Coffee Break


10:25 AM – 10:30 AM

Introduction of Case Study 3 & 4

Head of North America
xAd

10:30 AM – 11:10 AM

Case Study 3 & 4, Back to School, Savings Catcher

In this session, the MMA will share results from two studies conducted with Walmart, one for "Back to School" and one for the "Savings Catcher" campaign. The results will provide more evidence about the value of mobile in the mix, its ability to drive Brand KPIs, foot traffic and actual sales, focusing on mobile tactics like native, mobile video and location targeting.
CEO
Mobile Marketing Association
Founder and CEO
Marketing Evolution
Sr. Marketing Manager - Media and Digital Marketing
Walmart

11:10 AM – 11:25 AM

Synthesis of Findings and Best Practices for Mobile

Founder and CEO
Marketing Evolution

11:25 AM – 11:45 AM

Panel Discussion: Bringing It All Together and Next Steps for Participating Marketers

Founder and CEO
Marketing Evolution
Group Director, Global Connections
The Coca-Cola Company
CEO
Mobile Marketing Association
Sr. Marketing Manager - Media and Digital Marketing
Walmart

11:45 AM – 12:00 PM

Closing Remarks

Dallas Partner