The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness - read press release here) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!
This is the most important research ever undertaken for the mobile industry and creates a pivotal moment.
Enter the Mobile Marketing Association’s SMoX Roadshows
Developed to bring the leading brand marketers together to hear for the first time the data behind these studies and how to turn it into action, the MMA's SMoX Roadshows will share in-market campaign data and insights from MasterCard, AT&T, The Coca-Cola Company and Walmart . These sessions are about action. They're about how brand budgets should be re-allocated to optimize mobile within their marketing mix to drive increased ROI (without spending any additional budget).
To be revealed at the Roadshows, additional irrefutable insights into:
The performance and attribution of video, audio, location and other mobile vehicles
The importance of multiple creative executions for increased campaign impact
How to leverage the new way of dynamic marketing from "aim and pray" to "control and know"